Xtreme Mudder Wheels, or XM Wheels for short, is a local North Texas company that specializes in creating and producing patented tire rim designs. Their brands include XM Luxury and XM Street, which aim to create classy and modern rim designs, respectively. In early 2022, Morisco started a collaboration with them in order to invigorate their social media presence. Although they had followers in the tens of thousands across their various Instagram accounts, their community engagement was low, which is crucial to their business model as sales are dependent on brand awareness and excitement generated for new rim designs. The Morisco team set to work immediately and, following their discussion with XM Wheel’s owner, opted to switch up the look of their social media. The Morisco team took creative, high quality photos and videos of the rims in order to give the social media a more genuine feel that the previous digital renders were not successfully doing.